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Sollicitudin Malesuada

Designers and fashion houses worked on the concept of reversible clothing and today, reversible clothing is in. Convertible clothing is similar to this idea. With busy schedules and tight budgets, customers are always on a lookout for financially viable dresses that serve various purposes. A single dress is expected to be perfect for office, evening […]

Convertible clothing

Designers and fashion houses worked on the concept of reversible clothing and today, reversible clothing is in. Convertible clothing is similar to this idea. With busy schedules and tight budgets, customers are always on a lookout for financially viable dresses that serve various purposes. A single dress is expected to be perfect for office, evening […]

The new age textile designer

Not every fashion design graduate wants to move out of comfort zones, and out of glitzy metros. Hemang Agrawal was one of those exceptions who did. He went back to his hometown of Varanasi and has since been promoting traditional Indian textiles. In a freewheeling conversation with Meher Castelino, Agrawal speaks about the passion that […]

Fashion gets personal with blogs

There was a time when the internet was used to exchange documents and to read up. As the time passed, it has became a tool to communicate with, shop, influence people and even write online journals. When blogging started as part of an internet activity, it was more of one way communication. Then, interactive features […]

Deciding on the Brand name

In today’s marketplace with thousands of products and services being rapidly commoditised, a brand name helps to stand out and establish a clear identity in the market. The brand name in itself signifies the existence of a powerful “narrative” link to the brand. “You must carefully define your attitude, your particular sense of style and […]

Subscription box service

Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy. Fibre2Fashion.com checks out the subscription box.   Although most of us enjoy shopping for clothes and trying them on, […]

Luxury brands explore

Time was when a top movie star introduced a luxury fashion trend, and viewers would be in awe about the clothing line. Times have changed. Now, with people having a high disposable income, combined with the expansive use of social media, both the factors have pushed the luxury fashion industry to change its course and […]